IT IT Appliance Showroom in Germany Built-In Germany To Progress European Market Expansion -

The permanent showroom offers year-round access to Samsung’s built-in appliance portfolio and connected kitchen solutions to kitchen retailers, planners, buyers, and other industry partners. It is situated on the ground floor of the Kitchen Center Lévne, an exhibition center for leaders in the kitchen industry.

“The opening of this permanent showroom marks an important step for our commitment to the built-in appliance business in Europe,” said Sang Jik Lee, Executive Vice President and Head of Sales & Marketing Team of Digital Appliances (DA) Business at Samsung Electronics. “We aim to deepen industry collaboration, strengthen Samsung’s premium positioning, and better capture opportunities in the European built-in market.”

The exhibition, which is centered upon Samsung’s networked appliances, goes beyond traditional product presentations by showcasing integrated equipment in authentic kitchen and home settings. Trade visitors may experience how Samsung appliances, AI-powered features, and SmartThings connections work together to provide more intuitive and connected experiences throughout the house. Samsung Samsung Samsung Samsung Samsung Samsung.

The kitchen and residential settings at the entry show how Samsung appliances and SmartThings-connected gadgets may cooperate across the house in authentic settings. Specifically, visitors can simply discover and evaluate variations across Samsung’s product selection thanks to three different built-in kitchen packages. The exhibits also show how the company’s integrated kitchen appliances go well with a range of kitchen furniture designs, such as those with wood, white, and blue finishes.

The company’s portfolios for cooking, dishwashing, and refrigeration are then showcased in a special product area together with lifestyle displays and a few new items. The Bespoke AI Dishwasher with AI Wash, Samsung’s built-in and freestanding refrigerators, the Bespoke AI Oven with AI Pro Cooking, and the Extractor Induction Hob, Samsung’s induction cooktop with an integrated extractor that debuted this year, are some of the major goods on show.

Product demos, partner meetings, briefings, and training programs are supported by an open consultation and communication area in the middle of the showroom. Visitors may also receive an introduction to Samsung’s B2B platform SPACE, including information on ordering methods, product availability, and product specs. When combined, these areas give industry experts a chance to learn more about Samsung’s built-in portfolio and personally experience the benefits of its connected-home vision.

One of Europe’s top B2B venues for the kitchen, furniture, and interior design sectors, Chenmeile A30, is being held at Samsung’s new showroom, which also serves as the company’s exhibition area.

More than 300 major kitchen furniture and appliance firms from across the world come together for this event, which takes place every September in and around Lévne, an area that is home to around two-thirds of Germany’s kitchen sector. Every year, almost 25,000 people visit it.

Since 2013, Samsung has taken part in the Küchenmeile A30, continuously utilizing the opportunity to present its most recent advancements in integrated devices. For the many stakeholders attending the event this year, the company’s new showroom offers a unique experience.