CARS CARS A new flagship SUV with a sophisticated, cutting-edge design for the global market is the Renault Boreal -

The most recent phase in Renault’s global development strategy is Boreal. This new SUV, which was created for markets outside of Europe, will broaden the brand’s appeal and spur expansion, strengthening Renault’s established position in the C segment in more than 70 nations.

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“In October 2023, we presented our plan to strengthen Renault’s global presence: the Renault International Gameplan. Relying on five strategic hubs—in Latin America, North Africa, Turkey, India, and South Korea—we are investing €3 billion to launch eight new vehicles outside Europe, with a clear ambition: to double our sales per vehicle. And we’re taking action!

Boosted by the commercial success of Kardian and Koleos, our sales outside Europe rose by 16.4% in the first half of 2025.

Today, I’m proud to announce a new chapter in this adventure: Renault Boreal, a true emblem of our ambition to raise quality and innovation on a global scale, bringing more value to our customers outside Europe and reinforcing our move upmarket.” said Fabrice Cambolive, CEO of the Renault brand

With 1,577,000 cars sold in 2024, roughly 40% (560,000) of which were sold outside of Europe, Renault is the best-selling French automaker in the globe.

In line with Kardian, Duster, and Grand Koleos, Renault Boreal is a key component of the 2024–2027 International Game Plan. Renault is spending at least €3 billion as part of its strategy to introduce eight new cars outside of Europe. Five of these are located in the C and D segments, which are producing the highest value. Renault wants to quadruple its income per car sold outside of Europe between now and 2027.

The DNA of the brand’s newest cars is shared by Renault Boreal, which was created to attract new consumers. Its job is to balance the sales mix outside of Europe in accordance with the Renaulution strategic plan’s strategic move from volume to value. In the very crucial C category, Renault Boreal will mainly focus on the areas where the brand is still underrepresented. It will meet the rapidly increasing demand for family SUVs in Latin America, while it will serve as a competitive addition to the brand’s lineup in Turkey, the Middle East, and the Mediterranean Basin, where more than one in two cars sold are SUVs.

The new modular platform from the Renault Group, which was unveiled on the Renault Kardian, is incredibly adaptable and can fit a variety of body types. Significant development time savings are achieved by this design, which also increases competitive advantage and maximizes synergies in non-European markets. The Renault Boreal may also be outfitted with new technology that is specific to each market.

Renault Boreal has a two-continent industrial plan. The car will be made at Brazil’s Curitiba plant for 17 Latin American nations. 54 other markets, including those in Eastern Europe, the Middle East, and the Mediterranean, will be served concurrently by the Bursa location in Turkey. Constructing the car near its markets will improve manufacturing efficiency and logistics agility.

Beginning in Brazil in late 2025, Renault Boreal will expand to other Latin American markets, including Turkey, starting in 2026.

“Much more than a new model, Boreal embodies our international ambition. Designed to meet the expectations of the most demanding customers, it will be produced in Curitiba and then in Bursa. The fourth launch in the Renault International Game Plan, Boreal marks a new stage in our move upmarket and reinforces our sales offensive in the C segment,” said Ivan Segal, SVP Renault International Operations.