The Information revealed on Friday that Apple (AAPL.O), opens new tab, is working on a more compact version of the iPhone that would probably be released by 2025, citing three sources with knowledge of the project.
According to the article, the rumored slimmer version will probably cost more than Apple’s iPhone Pro Max and be released alongside the iPhone 17 in September 2025.
The source also stated that the Cupertino, California-based corporation is now testing various designs for the device, code-named D23, which may contain Apple’s most recent chipset, most likely the A19.
The anticipated redesign emphasizes how much Apple has to improve the iPhone, its best-selling product, given the fierce competition it faces from Huawei and Honor in China and Samsung Electronics (005930.KS), opens new tab internationally.
According to research firm International Data Corporation, Samsung led the smartphone market in the first three months of 2024 with a 20.8% share, followed by Apple with a 17.3% share.
Apple’s iPhone revenue during the second quarter of its fiscal year dropped 10.5% to $45.96 billion.
According to the report, Apple also aims to discontinue its less costly iPhone Plus model and release a less costly iPhone in the spring of 2025 as a replacement for its iPhone SE.
Days after the company debuted its most recent iPad Pro, which includes a new CPU for AI processing, Apple announced the news in an attempt to overtake its Big Tech competitors and take the lead in this rapidly developing field.