CARS CARS Nissan tops the J.D. Power 2025 U.S. Initial Quality Study’s list of mass-market brands -

According to the J.D. Power 2025 U.S. Initial Quality Study (IQS), Nissan is the top mass-market brand and ranks second in the industry as a whole. Owner input from the first ninety days of ownership serves as the coveted standard for new car quality.

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According to the J.D. Power U.S. Initial Quality Study, which counts problems per 100 cars (PP100), Nissan outperformed all mass-market rivals in terms of issues per 100 vehicles, indicating notable gains in both quality and customer satisfaction.

In their respective markets, a few Nissan vehicles were particularly noteworthy:

The Nissan Altima holds the top spot in the midsize car market.
The Nissan Sentra holds the top spot in the compact car market.
The Nissan Pathfinder, Frontier, and Rogue all finished in the top three in their respective categories.

Nissan’s customer-centric dedication to creating cars that offer quality and customer pleasure is demonstrated by J.D. Power’s identification of the firm as the top-performing mass-market brand in initial quality.

In its 39th year, the U.S. Initial Quality Study (IQS) examines feedback from tens of thousands of buyers and lessees of brand-new cars from the 2025 model year. It addresses 223 distinct issues in nine different car categories, from electronics and features to build quality and driving experience.