Hollywood combines the Art of Design and Engineering: Porsche Design is pleased to welcome Orlando Bloom as the new Brand Ambassador for the Timepiece and Eyewear lines.
Orlando Bloom, well-known for his countless film appearances and as one of Hollywood’s most stylish leading men, is also a Porsche fanatic. His admiration for the excellent design, technical innovation, and usefulness that define Porsche Design makes this a perfect collaboration. Orlando Bloom stars in Porsche Design’s new image campaign, wearing the classic Chronograph 1 watch as well as seven of the brand’s unique sunglasses and prescription eyeglasses.
“It’s a great honor to represent Porsche Design as Brand Ambassador. From our first conversation, I was excited about the idea of a partnership. I immediately sensed that the Porsche Design team and I share a mutual passion for great design and a similar mindset. The brand has a unique way of translating the unmistakable design and timeless elegance of icons like the Porsche 911 into lifestyle products. This blend of sports car-inspired aesthetics, unique heritage, and exclusive lifestyle truly fascinates me. It’s exciting to now be part of this success story,” said Bloom.
“Orlando Bloom is a perfect match for Porsche Design because he truly embodies our lifestyle, as well as our shared values of authenticity, style, and a passion for perfection, all of which are reflected in the commitment he’s made to his craft. As an acclaimed actor with international appeal and popularity around the world, Orlando will further enhance Porsche Design’s global awareness and positive perception of our brand. We are so proud to have him on our team and look forward to partnering on many inspiring and innovative projects together,” said Stefan Buescher, CEO of Porsche Lifestyle Group.
The 911 of watches
The Chronograph 1 – All Black Numbered Edition is the campaign’s showpiece. This model is based on the renowned Chronograph I, which was built in 1972 by F. A. Porsche, the creator of the Porsche 911. As the first all-black chronograph, it transformed the watch industry and was directly inspired by the Porsche 911 dashboard. It was extensively redesigned in 2022 before being reprinted by Porsche Design. Like other Porsche Design Timepieces, it is handcrafted in Porsche’s watch factory in Solothurn/Switzerland, where brilliance in automotive engineering meets the art of Swiss watchmaking.
An innovative cooperation
The Eyewear campaign features the classic P’8478 model, one of the world’s most distinctive eyewear designs, as well as six other sunglasses and prescription models from the new 2025 Porsche Design Eyewear Collection. The Porsche Design P’8478, created by F. A. Porsche in 1978, was the first sunglass model with an adjustable lens system. The teardrop-shaped 6-base curve lenses, which are available in a variety of colors, may be quickly switched thanks to this novel quick-release mechanism, allowing for smooth adaption to changing lighting situations. The P’8478 is made of incredibly lightweight titanium and scratch-proof, almost unbreakable polycarbonate, combining creative design with maximum performance and durability.
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