Cars Lamborghini closes 2024 with its best-ever deliveries, revenue, and operating profits, confirming the upward trend of the previous few years. For the first time in its history, the Sant’Agata Bolognese-based automaker earned revenues of over 3 billion euros (3.09 billion euros), a 16.2 percent increase over 2023, despite difficult market conditions. Additionally, operating profit increased by 15.5% from 2023 to 835 million euros, surpassing 800 million euros. With an operating margin of 27%, the brand maintains its standing as one of the most lucrative international participants in the luxury goods industry.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked, “Evolving the entire product range while continuing to grow: this is how we can summarize another record year for Automobili Lamborghini. Despite the difficulties in the automotive market and the highly competitive climate, in 2024 we recorded growth in all three macro regions (Americas, EMEA, and APAC), confirming the global strength of the brand. These results highlight the strengths of our extraordinary team and fill us with confidence and determination as we embrace the next challenges in the sector, continuing to combine performance, exclusivity, and innovation.”
Cars Lamborghini delivered 10,687 automobiles in the just-ended year, exceeding the 10,000-unit mark and posting a 5.7% year-over-year improvement in sales.
Paolo Poma, Managing Director and CFO of Automobili Lamborghini, stated, “The company continued to grow from both a financial and a business perspective in 2024, confirming similar levels of profitability recorded by the leading global luxury brands. In this challenging context, our goal remains that of achieving sustainable growth from both a financial and environmental point of view, creating value for all our stakeholders.”
The 2024 record numbers represent the end of an unparalleled phase of change for Automobili Lamborghini. With the introduction of three new models in just 18 months, the firm has totally updated its lineup, solidifying its place in the market and sparking intense interest on a worldwide scale. The Revuelto 1, the first V12 HPEV (High Performance Electrified Vehicle) from Sant’Agata Bolognese, was the first model to be released. It combined the recognizable V12 engine, which is a hallmark of Automobili Lamborghini’s history, with hybrid technology that was driven by three electric motors. The Super SUV idea was then further raised with the introduction of the Urus SE2, which brought about improvements in design, efficiency, and technology, leading to improved performance. Last but not least, the Temerario3, which was unveiled at Monterey Car Week in August 2024, embraces Lamborghini DNA perfectly with its powerful character and entirely reworked engine, ensuring an unwavering driving experience.
Cars Lamborghini distinguishes itself with a strategy that blends innovation, exclusivity, and performance, all of which are key to the company’s identity and global success. The firm invests consistently in R&D, experimenting with cutting-edge technologies, next-generation materials, and design solutions to increase efficiency, sustainability, and manufacturing quality. Through the upgrading of its industrial processes and the use of cutting-edge technologies, it has been able to boost the brand’s standards even further, cementing its position in the fields of technological excellence and luxury.
Cars Lamborghini distinguishes itself by a combination of exclusivity, rarity, and long-term worth. Each model is intended to provide an individual experience for consumers, with unmatched levels of customization, iconic design, and exceptional workmanship. Limited manufacturing and rigorous attention to detail help Lamborghini automobiles maintain their high popularity and residual value over time. The ongoing balance of history and innovation not only drives the creation of cutting-edge products but also makes it easier to implement more sustainable and future-proof solutions. Continuous research into novel materials, aerodynamic perfection, and production procedure optimization ensures an unrivaled driving experience while keeping the thrill, distinctive style, and cutting-edge engineering characteristic of Cars Lamborghini.
One of the top companies in Italy and a major force in promoting the Italian auto industry internationally is Automobili Lamborghini, which bases all of its manufacturing in Sant’Agata Bolognese and generates economic advantages both locally and nationally.
With 1,000 new hires over the last two years, Cars Lamborghini’s steady development has also contributed to job growth, increasing the direct workforce by 30%. The company’s largest-ever investment plan, which aims to support both product innovation and organizational development with the goal of modernizing production processes, expanding manufacturing systems, and bolstering the sustainability of the entire industrial ecosystem, has made this growth possible.
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