Automobili Lamborghini achieves its highest year performance for client deliveries in history, with 10,687 cars delivered in 2024, a 6% increase over 2023. This achievement demonstrates the marque’s client devotion as well as a rising new customer base, and it validates the success of the company’s 360-degree strategy based on brand and product innovation, as well as excellence in the luxury super sports car market.

“2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of the last several years: an accomplishment that reflects the increasingly strong bond we have with our customers and the growing interest in our brand shown by new generations,” “In a period of transformation we have introduced models that earned the seal of approval, reflecting our commitment to always pushing boundaries and expectation while focused on sustainable development. The results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio, strengthening the brand’s desirability and the residual value of our products,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.

In 2024, three macroregions enjoyed increase compared to prior years, indicating a strong and balanced trend that is also mirrored in the particular markets where Automobili Lamborghini works. The EMEA region led the expansion with a 6% rise and 4,227 automobiles supplied, followed by the Americas, which increased 7% with 3,712 units. The APAC area had a 3% rise, with a total of 2,748 automobiles distributed.
“2024 was an extraordinary year for Automobili Lamborghini, with results that reflect not only the strength of our product portfolio, but also the crucial support of our network of 186 dealers and the brand’s well-established presence in all 56 international markets where we operate. Thanks to the strategy adopted, we demonstrated that Automobili Lamborghini is not only a leader in the super sports car segment, but also a touchstone for the future of luxury automobiles,” told Federico Foschini, Chief Marketing and Sales Officer.
In addition to the Revuelto, the Huracán was critical to 2024’s success. The Huracán is nearing the conclusion of its manufacturing cycle, with deliveries expected throughout 2025 in its five versions of Sterrato, EVO Spyder, Tecnica, STO, and STJ, and will transfer the mantle to its successor, the Temerario. The Temerario, which was unveiled in August 2024 during the Monterey Car Week in the United States, drew a lot of attention due to its revolutionary design and world-class technology features, firmly establishing itself as real.
The Urus range’s position as a core of the Lamborghini portfolio has been solidified with the debut of the Urus SE plug-in hybrid variant at the Beijing Auto Show in April 2024. This model, which is intended to replace the current Urus S and Performante models, represents a big step forward due to its unique design, cutting-edge technologies, and exceptional adaptability. The Urus SE elicited an immediate good response on a worldwide scale, reaffirming Lamborghini’s leadership in the super SUV sector.